Blueprint to a flourishing and a successful business.

There is nothing exciting than starting your own business ‘cause at the end of the day you know you are your own boss and most of all opportunities are being created. Starting your own business require a lot of energy, and perhaps giving up your jobs to allow you to focus because it need you ever than before.
I want us to talk about one thing that is detriment before and after starting your business and many black owned business that were there yesterday are not here today because of that one major issue. That one thing is the purpose, aim and many who would like to call it they say it’s the objectivity of your business. Why are you starting a business?

 Money in most cases is the driving force to many to think about doing a business. Although capital is critical for your business, it could be the turning point to your business not to become successful if that is the purpose of the holistic idea.  Let’s try to rationalise it, someone starts a day care where young ones are kept while their parents are off to work. The business requires a lot of time and patient and if your aiming for cash you could be disappointed if isn’t coming so quick.  Sometimes it could even take three to six months or even a year without enough cash flow per months and if you did it for money, you can give up so early than expected because isn’t producing enough.  Many would go as far as creating business for their survival just to make little to buy bread that is why many don’t grow, but is it the kind of business you would like to see it booming one day? I don’t think so.

But being honest it goes beyond just making money or for survival if your business is to flourish at the end of the day.  A business that glows and become successful is something that was created to offer its customers something unique that its competitors are likely not have for example if your competitors involved on a day care business don’t bath children before their parents could collect them, starting a day care with such great idea could convince [more] parents to take their kids to your day care ‘cause they don’t have to stress anymore about arriving at home and bath their babies. You have already done it for them.

Conduct a research whether there is a great need for it to exist not. A business that will flourish is the business that its purpose is to solve the deficiency of its nature within the society.  One thing that many incline to forget is the community. People are the most decisive part of your business if is to survive or not. Let your purpose of the business be about people and only people on how to take them out of depression that they could possibly be suffering from and put them into comfort.  Your business will roar like a lion after a delicious meal.

GOODLUCK

Nematenda T.